WJR Consulting Inc.
Serving the Networked Entertainment and Controls Industries for Over 11 Years


"In strategy it is important to see distant things as if they were close and to take a distanced view of close things."

Miyamoto Musashi


About Us

Over the course of his 30 year career Bill Rose has led the development, production and launch of over 100 products in 5 industries, receiving 17 patents along the way. Additionally he has written numerous articles, press releases and white papers, and spoken at major conferences throughout the world. Bill's management experience includes hardware and software engineering, advanced R&D, video game design, technical writing, and manufacturing in the US, Japan, South Korea, Taiwan, Hong Kong, China, and Puerto Rico. He has pitched products and business plans to major retail chains, automotive companies, electric utilities, venture capitalists, and others. He has also either chaired or been actively involved in the development of over 50 standards at SDOs including the Consumer Electronics Association, NIST/SGIP, IEEE, IEC, ITU, NEMA, UL, CSA, SAE, and elsewhere.

If there is one thing he has learned from his experiences, it is that success comes from gaining the buy-in and involvement of every stakeholder in the process, both within and outside your company. Communication is key. Many great products, technologies, and companies fail due to a lack of communication between technical and non-technical teams.

WJR Consulting works with you to ensure that the steps being taken will meet both the technical and business needs of your company. We understand the issues, know the questions that need to be asked, and can help you take the necessary steps to meet your goals. Whether your needs are in product development, technical marketing, partnering, standards development, or forming an Industry Alliance we can help.

A partial list of our clients includes:

  • NBC Universal
  • Samsung
  • Texas Instruments
  • Pulse~LINK
  • Magis Networks
  • NextWave
  • Entropic
  • Consumer Electronics Association (CEA)
  • MoCA
  • Association of Home Appliance
    Manufufacturers (AHAM)
  • 1394 Trade Association
  • HANA - the High Definition A/V Network Alliance
  • Battelle